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LOVE PERSONAL OR COMMODIFIED

The ancients may not have experienced love as people do today. Relationships depended more on fulfilment of duties. When Christianity and God’s love came to prominence, people could love unrelated others. In the 12th Century, romantic love was idealistic about individuals but cynical about institutions, with gallantry and seduction continuing until today. In the Enlightenment (1685 – 1815), there was more idealism about institutions, laws and governments. 

In the 1960s the Youth Revolution in America had the Beatles proclaiming ‘All You Need Is Love’ and it was taken up by a hippy social movement. Then a Frenchman, Guy de Bord, in 1967 pointed out in his book ‘The Society of the Spectacle that the appearance of commodity products and images was displacing reason and truth in the production of public goods, causing worker and consumer alienation. 

Love was commodified and extraneous qualities flooded society until it was awash with commercial renditions of love. The appearances and images projected by capitalist producers colonised social life. The marriage industry produced identical experiences depersonalised events. The spectacle became less and less active and more and more contemplative and people were getting hurt.

My satire ‘Short of Love’ set at that time has a commodified love relationship that runs into unexpected problems with an unfortunate result. Love is usually more personal today.

‘Short of Love’ is available on Amazon. Reviews: martinknox.com  

LOVE CLOSURE DELAYED

Short of Love is a fiction novel by author Martin Knox, based on a true story of a couple’s romance, delayed by a series of obstacles. Tom meets Vicki at university, in the Beatles era and falls in love, but something happens that destroys trust and they are unable to connect on the same level. He tries to defer the relationship until later, when he satirically trades love in a commodity short. But his plan goes badly wrong. They remain friends and try again, but his emigration, career, brother, marriage and children get in the way. Will they get together? The epic story will keep you guessing until the last page.

Available on Amazon. Blog with reviews: martinknox.com 

WHEN LOVE BECOMES A COMMODITY

If a man or a woman is having difficulty engaging with someone they love, if they expect to be more successful later, they can ‘short’ him or her now, setting the relationship aside temporarily until their position improves. In my fiction novel $hort of Love, Tom shorts Vicki, with unexpected results. Use this technique with caution. On Amazon https://martinknox.com

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